I was pretty impressed with the boldness of this spot. We were told to make an utterly devastated city, the humans are dead and gone, only roaches have survived! It was a lot of fun to do such a dramatic commerical. I was the Lead 3D Artist and Matte Painter, and with the assistance of the talented Matt Longwell and Seb Caudron, the three of us were able to finish it with only minor revisions ever asked for. They were very happy with the job. Created at Method Studios.
Below you can see a timelapse video of the process for making the matte painting.